• Lauren Song

5 fun ways to interact with your audience on social media

Updated: Sep 2

2 minute read

Do you ever find that it's hard to keep up with your audience? Never really know what to say and do to keep them engaged?

Don't worry, we are all in the same boat. Social Media Platforms change their algorithm almost every couple of weeks, which makes your content less and less likely to be shown to your audience.

Studies show that interacting with your audience and them interacting with you through likes, comments, tags and shares tells the platform that people like your content!

Although we only listed 5 ways below, the possibilities for what you can achieve through social media interactions are endless! Have you heard of Instagram reels? Subscribe to our mailing list to be the first to read our review on Instagram reels and the pros and cons.

1. Make an AMA

Do you want to avoid the dull, boring ‘faceless organisation’ vibes for your business? Try hosting an ‘Ask Me Anything’ with your fans! Just like how polls and surveys let you know more about your followers, AMA’s let your followers know more about you. You can also try an AMA series with different people on the team to let your audience feel more connected to the individuals behind the brand.

2. Be responsive

It’s called ‘social media’ for a reason - so use it as a platform to socialise and create conversations! Simple things such as interacting with your fans through your feed and comments and addressing them with their first names can go a long way. Show that your business is run by humans, and it can make a massive difference to how your brand is perceived.

3. Host Games and Contests

Contests can be a great way to engage your fans and followers, increasing exposure, and growing your audience. And the best part? They’re fun for everyone! Running a simple contest that gets users engaging with you on social media is a great way to attract more following and boost your brand awareness on various platforms. For more transparency and engagement, you can even let your fans decide the outcome of the contest.

4. Create Polls and Surveys

We all love to voice our opinions, and this is especially true on social media. Hosting polls and surveys are super simple ways to let you gain a better understanding of your audience, helping you create more relevant content for your followers. They are also an easy way for your audience to get involved without much effort.

5. Giveaways and Discounts

If there is one thing people can’t resist, it’s freebies. Ask your followers to like, share, tag a friend, or comment in exchange for a coupon, discount code, or a sample of your product or service. It is a sure and simple way to increase engagement. After all, who doesn’t love free stuff?

Did we miss anything? Share with us your favourite methods of engaging with your audience below!

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

Established 2020.