• Lauren Song

Workplace Confidence and Its Impact on the Travel Industry

Updated: Sep 1

LinkedIn News Australia recently published their most recent data for the Workplace Confidence Index. It gives us an updated understanding of how various industries are performing across Australia during Covid-19. But what does this data mean for the travel industry, and what can we take away from this? Read on to find out why this is important and what steps we should take going forward.

Photo by You X Ventures on Unsplash


What is the Workplace Confidence Index?

For those who have never heard of LinkedIn’s Workforce Confidence Index before, it is a fortnightly snapshot based on a poll of 5,364 professionals in various industries of the workforce across Australia. The poll collects data on how those surveyed currently feel about getting or holding a job, improving their current financial situation or advancing in their careers.


The Workplace Confidence Index is measured on a scale from -100 to +100, with a higher number indicating a higher level of confidence regarding their current situation in the workforce.

On the 12th of August, LinkedIn News Australia published the results of their most recent Workforce Confidence Index, exploring the key question on everybody’s minds: who feels confident on going back to the workplace?

Image credit: LinkedIn Workplace Confidence Index Research


What did people say?

The results collected vary greatly across different industries. From the data reported, we can see that software and information technology services ranked highest in terms of confidence, while the recreation and travel industries brought up the rear.


Despite this, respondents from recreation and travel businesses also revealed that they are most eager to return to work onsite.


It might also come as a surprise that, while many industries are feeling less confident about returning to the workplace in comparison to the last fortnight, workplace confidence for the travel and tourism industry has in fact increased by 3 units. The tourism industry as a whole seems to be remaining optimistic despite unprecedented challenges and setbacks.

Photo by Ricardo Resende on Unsplash


What does this mean for the tourism industry?

Undoubtedly, the Covid-19 pandemic and the global border restrictions and lockdowns which ensued was damaging, and it took a massive toll on all businesses in the travel and tourism industry across the world. Travel restrictions have left hotels, hostels, airlines, tour companies, vehicle rentals, restaurants and other tourism organisations struggling to operate, and the pandemic’s impact on small travel brands is arguably even greater.


Despite the challenges, it is important for us to remember that the pandemic will not last forever. As data shows, the travel industry is staying resilient and workplace confidence is steadily improving. Countless tourism businesses are still operating. It is now more important than ever to show our support for those in the tourism field. Borders will reopen, flights will resume, holidays will continue. And the more we (safely) support our travel businesses, the sooner this can become a reality.


Key takeaways

  • The tourism industry's workplace confidence is currently lower than that of other industries.

  • In spite of this, data shows that confidence for those working in travel is steadily improving.

  • Local travel businesses are working hard during this time and it is vital that we do all we can to support them.

Photo by Chris Lawton on Unsplash


Want to show your local travel businesses some love? AWP is excited to announce the launch of our brand new engagement series We Are Still Open - promoting businesses across Australia in rebuilding their brands through Covid-19. Our first episode, in collaboration with Taronga Zoo and 7 creators, is coming soon, so stay tuned!

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Established 2020.